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Some companies deserve a second bounce.

We keep what works. Modernise everything else.

THE LOW POINT THE SECOND BOUNCE THE LOW POINT THE SECOND BOUNCE

We take over companies with a name, a know-how and a following, and rebuild everything behind them.

Founder-built companies whose funding ran out. Family businesses that never went digital. What made them matter is still there. The machine around it needs replacing.

The stack comes with us.

Six tools we install in every company we take over. Each one replaces a cost or opens a channel.

Desk

Answers, books and routes every client request, day and night.

Insurance agents · funeral homes · clinics

Rebound

Wakes up the client file the old owners stopped calling.

Brokerages · consultancies · agencies

Reach

One engine for new leads, shared across every company we run.

B2B services · trade media

Ledger

Invoicing, collections and reporting that run without a back office.

Subscriptions · professional practices

Vault

Turns archives, rights and back catalogues into things people pay for.

Press titles · publishers · libraries

Pulse

Cash, churn and margin on one screen, from the first week.

Every company we run

Opportunities we are looking for.

Four types of business, before and after.

The regional craft house

Illustrative
Before

Three generations of know-how, a name the region grew up with, a loyal clientele that buys in the shop or not at all.

After

The workshop stays exactly as it is. Reach takes the name online and abroad. Vault turns the pattern archive into limited editions. Ledger takes the paperwork off the craftsmen.

The regional insurance broker

Illustrative
Before

Four thousand loyal clients. Renewals by phone, claims on paper, an office built for 2005.

After

Desk handles renewals and claims intake. Rebound calls the clients nobody called. The team does the advice.

The trade magazine

Illustrative
Before

A readership that trusts the title, a print run that eats the margin, an archive in boxes.

After

Print sized to demand. Vault opens the archive. Reach turns the readership into events and leads.

The software company after a missed round

Illustrative
Before

Paying customers and working code, wrapped in a cost base built for a raise that never came.

After

A team sized to the revenue. Ledger runs billing. Pulse keeps everyone honest about cash.

These playbooks describe types of business. They do not refer to any real company or proceeding.

Portrait of Alexandre Covello

Alexandre Covello

Founder

Some companies carry more than revenue: a name people trust, a know-how built over decades, a team that still believes in it. They rarely fail for lack of value. They fail for lack of investment in the tools and the reach the market now demands.

Alexandre spent two decades in venture capital, backing companies at their start. Davray & Co is the other end of that story: taking over the ones that deserve to continue, and giving them what they were missing.

Podcast

Second Bounce

People and companies that came back, and what it took.

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Newsletter

Side Letters

Essays on markets, companies and the people who run them.

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